Why Google is pulling YouTube off the Fire TV and Echo Show

If you log into the YouTube app on your Amazon Fire TV, you'll be in for a shock: A message will appear, stating that, as of January 1, YouTube will no longer be available on the device.
Google's video service is disappearing from Amazon's streaming sticks, as well as the Echo Show, due to a lack of reciprocity, according to a YouTube spokesperson quoted in a story on The Verge. The spokesperson stated that Amazon doesn't carry products such as the Chromecast and the Google Home—and stopped selling some Nest products—and Prime Video isn't available for Google Cast users. 
We have reached out to both Google and Amazon for comment, and will update this story once we hear back. However, this appears similar to a dispute the two companies had earlier this year, when YouTube temporarily disappeared from the Amazon Echo Show; Google said that Amazon's YouTube app violated its terms of service, followed by Amazon pulling the app.  After a two-month hiatus, the service was returned in a modified form with new features, including user subscriptions, video recommendations, and the ability to control autoplay.
The battle to control the smart home has heated up in the past few months between Google and Amazon; both have released several new smart speakers (such as the Google Home Mini and the Echo Plus), with more expected this holiday season. Not surprisingly, the smart TV will be a major component, with Amazon Fire TV competing directly with Chromecast devices, as well as Android TVs. While childish, removing YouTube from Fire TVs would be a major blow to Amazon's streaming platform.
We'll update this story as we hear new developments.

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